The product is basically a 64-inch glass window that you look through to see the real world plus 3D holograms and AR images and text. DeepFrameĪ company called Realfiction makes an AR product called DeepFrame. While dozens or hundreds of major hologram research projects are currently being developed in corporate and university labs around the world, the first examples of this new category are already shipping - or are available to corporate developers. But the real benefits come when holograms are liberated from such devices. We’re already seeing applications for all these emerging for smartphone, tablet and headset AR. The ability to look at, zoom in on and manipulate 3D versions of in-progress designs radically enhances the design process.Īnd, of course, in the marketing department, holograms will thrill customers with experiential marketing campaigns and customer experience interactions. Holograms will also dramatically improve training, design and visualization in enterprises. The biggest applications for holograms are for enterprises, such as what I described above - 3D presentations for conference rooms and meetings.Īnd while we’re deploying holograms in the conference room, we might as well beam live remote meeting participants into the meeting - holographic telepresence. That’s artificial, too.Ī hologram projected in the middle of the room could show a 3D concept car for all to see, as if it were a physical object actually there. If I look at a concept car design on my laptop, people on the other side of the room see only the back of my laptop lid. Our computer and phone screens show us a 2D version of the world. Think of hologram displays as the next step in making digital content more human-compatible. But first, let’s address a basic question. So that’s the story on phones and goggles, but what about that “real AR hologram revolution” I mentioned earlier? I will get to that, in the second half of this column. The AR smartphone app experience is emerging now - and the AR headset world is getting closer every day. The company said the Meta 2 is supported by several business-class Dell Precision Workstation PCs. 15, the $1,495 Meta 2 developer kits, which include the Meta 2 AR headset, for business deployments. In other hologram headset headlines, Dell this week announced that it will start selling, on Feb. The second reason is rampant speculation that Apple might buy Magic Leap to accelerate its own AR goggle development, speculation driven by Apple analyst Gene Munster. Now we know what it looks like: something right off the cover of a vintage sci-fi novel. The first is that the company unveiled the “Creator Edition” of the headset in December. A competitor to the HoloLens, the “Lightware” headset from secretive Magic Leap, has been in the news lately, after six years of development at a cost of $2 billion, for two reasons. The technology is increasingly becoming ubiquitous, and companies are racing to win market domination. And when we think of these future AR holograms, we think of headsets, goggles such as HoloLens or smartphones running applications created with Apple’s ARKit or Google’s ARCore. The “holo” in Microsoft’s HoloLens headset is a reference to holograms. Meanwhile, though, the real AR hologram revolution is being ignored.Ī hologram is a 3D virtual object that isn’t actually “there,” but looks as if it were, either floating in the air or standing on a nearby desk or table. Smartphone-based augmented reality (AR) and the AR headset explosion will bring 3D holograms into our lives everywhere.
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